![]() Here are some other components you might want to incorporate into your About Us page, not only to flesh out your narrative but to define your brand and communicate your company’s reason for being to customers. Paint a picture of the future for your company or state its mission and goals. ![]() Share details of how your business is pursuing its purpose and the milestones you’ve hit. Explain how you set out to find a solution (i.e., start your business) and the obstacles you faced along the way. Describe the problem that called you (the main character) to act. Introduce the characters or setting, and establish the status quo or “the way things were” for you, your target customer, or your industry. You can craft a narrative for your About Us page by using the following formula: In others, you might treat your business as its own character with a distinct story.Įither way, stories are all about representing change-starting in one place and ending up in another-which is something your About Us page should also do as visitors scroll through it. In some cases, that might be you or your founding team. The best About Us pages accomplish their goals through telling a story about a brand.Įvery story needs a protagonist, and so does every About Us page. Why should they buy from you? How to write an About Us page In short, your About Us page is a home for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business outside why they should buy its products: Incorporate persuasive content (e.g., an explainer video, data visualizations, links to blog posts) that might otherwise clutter your homepage.Put a face to your business, featuring the founders or the people on your team.Explain your business model or how your products are made.Describe the customers or the cause that your business serves.Communicate the story of your business and why you started it.In contrast to a landing page, your About Us page is the ideal place to accommodate a number of objectives: They’ll use the About Us page to determine if they share core values with the business and to decide if they want to shop with the business or not. Shoppers are also interested in a company’s mission. Your About Page should address those two curiosities shoppers have to help with decision making. In Shopify’s customer trust research, we found that shoppers navigate to an About Us page to learn more about the brand and the people behind the products. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand, making a strong first impression on curious customers However, you need provide some basic information about your website that is required and used to create your About Us page.The problem with most About Us pages is that they’re an afterthought-a link buried at the bottom of the page that leads to a few hastily written paragraphs about a company. The answer is a resounding no! You can easily create an About Us page without registering or signing up for anything. Do you need to register to create an About Us page? # Because you know better about your blog or website. But I would suggest you to write the content of the about us page manually. You can use an online tool to generate an about us page. Thus, it offers more options than other tools to customize your About Us page. It may take more than one minute.Īs you know, this is an advanced about us page generator tool. To create an about us page using our online tool, you need to fill in the above fields and click on the Generate About Us button.Īs soon as you click the Generate About Us button, your About Us page will be ready. How long will it take you to create the About Us page? # Not only does it provide information about who you are and what you do, but it also helps to build trust and credibility with visitors. Having an "About Us" page on your website is essential for connecting with potential customers. The About Us page is one of the most important pages for a website. Is an about us page important for a website? # ![]() Use 3schools advanced about us page generator tool to create a professional about us page for your blog or website. ![]() How to Generate an About Us Page for Free? # Your About Us page isn't just about your website, it's also about you, so don't shy away from it. ![]()
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